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Our film gave us a quandary from the off. With such an in your face title, how do you manage to build and sustain suspense about what is going to happen with the artwork?
Good film posters give away the essence of the film without revealing the end - it may perhaps hint at how you get there but not actually show it.
Our poster kinda does. We felt with a name like "Cancer Hair" we could afford to be a little bolder than we ordinarily would and put the issue and the hair loss front and centre.
The original photo was taken by our photographer Mel Cunningham on set, touched up and treated for the poster by designer Rebecca Pitt the central image for "Cancer Hair" shows a strength and a vulnerability which we wanted to convey.
The red lettering for us was to touch base with some of the big romantic comedies which use such typeface in their poster.
Rather than just have the central image for the poster, we decided that the two or three stills down the bottom showing David and Laura at various stages of the date allowed us to show potential audiences a little bit of the film without revealing too much.